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Director of Business Development and Marketing


Hirschler, a Richmond, VA based law firm with local, regional and national practice areas, is seeking a Director of Business Development & Marketing (“Director”).

The position is responsible for developing and executing a broad range of marketing and business development activities for the firm on a local, regional and national basis.  The Director is responsible for directing and executing the firm's marketing, business development, client relations, social media, and promotional activities.  This position reports to the president and also works closely with the firm's Board of Directors, as well as section and practice group leaders. 

The Director will work with lawyers and staff to support, develop and execute business development strategies for the firm and its practices, manage the firm's public and media relations and ensure that all aspects of the firm's marketing are effective, efficient and consistent with the firm’s strategy.

Some of the Director’s responsibilities will include:

  • Assisting firm leadership in developing a well-researched, highly targeted and efficiently managed business development plan;
  • Working with lawyers to develop robust lists of current clients and prospects, and helping lawyers develop and implement specific plans to pursue potential sources of new business;
  • Monitoring trends in clients’ industries, competitive activities, potential new opportunities and related information to inform the firm’s business development and planning;
  • Ensuring the firm responds to relevant RFPs and other solicitations with timely and high-quality pitches and proposals, as well as ensuring that up-to-date information about the firm’s experience and qualifications is maintained in a database and is regularly incorporated in proposals and other firm communications including its website and intranet;
  • Assisting firm leadership in identifying and articulating the firm’s market position, implementing an effective branding program, and ensuring the brand is understood and integrated throughout all the firm’s marketing and business development activities;
  • Working with practice group leaders to formulate annual business development budgets that closely align with the targeted business development plans; and
  • Working with the Marketing Manager to develop and implement client events and leverage sponsorship opportunities.

The successful candidate is expected to have either significantly assisted in leading or led the marketing and business development function for at least five years at a professional services firm.  To function successfully in this position the candidate must be a strong leader and have exhibited team-building and problem-solving skills in a professional service environment.  Proven interpersonal, organizational, supervisory and analytical skills, strong project management skills, as well as excellent oral and written communication skills are essential.  The candidate should have the ability to handle multiple priorities simultaneously under time constraints and the ability to navigate in a complex and fast-paced organization. 

The position requires a thorough knowledge of business planning and targeting programs for both individual attorneys and practices.  The successful candidate should be able to display resourcefulness in analyzing problems and needs, in evaluating alternatives, and in proposing and implementing solutions.  A team focused approach is critical for success.

A bachelor's degree and at least 5 years of broad-based, senior marketing and business development leadership experience in legal or professional or financial services organization are minimum requisites.  Experience within a law firm or other professional services organization preferred.

Click here to apply with your resume and cover letter.  Use the Additional Information comments section to report your salary history and requirements. 

For more information on Hirschler, please visit

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