Hirschler Fleischer is pleased to announce its rebrand as Hirschler and the launch of its new website, hirschlerlaw.com. The one-word trade name will be used for all external communications and reflects the firm’s interest in being more accessible.
“Though the look of Hirschler has changed, our commitment to providing the highest quality legal and client service remains the same,” said President Courtney Paulk. “Our interest in updating the firm brand and website coincided with putting a finer point on who we are as a firm and developing a unique positioning strategy – something that truly differentiates us and the experience we offer to clients.”
The rebrand was guided by Hirschler clients, who inspired the messaging and creativity of the new brand platform, including the new logo and website design.
The new website provides a fresh and engaging look at Hirschler and its professionals through enhanced functionality and resources that demonstrate the firm’s deep understanding of its clients and their businesses.
Hirschler’s new design and purple logo – symbolic of devotion, creativity and wisdom – communicate partnership, energy and approachability. The use of a “+” in the firm’s new logo signifies that strong business relationships are vital to a longstanding legal practice with successful, satisfied clients.
The rebrand was a collaborative and inclusive process for the firm’s attorneys and staff. These efforts ultimately inspired Hirschler Spirit Day, an internal day of celebration and activities designed to generate excitement for the brand rollout and website launch. The firm plans to make Hirschler Spirit Day an annual event.
“Educating lawyers and staff on the rebrand process – and keeping them involved – has given us an enthusiastic army of brand stewards that much larger firms would envy.” Paulk continued, “With renewed confidence in the value we bring to client relationships, the firm embraces these exciting changes and looks to bring others into the Hirschler experience.”
To honor the legacy of the firm’s founders, the firm’s legal name remains Hirschler Fleischer.
Kristen M. Chatterton