Sara Johnson Describes Mitigation Banking’s Role in Ecological Restoration, Ecosystem Marketplace

06.09.2017

In an article published on June 7, 2017 by Ecosystem Marketplace, Sara Johnson discuses large scale mitigation banking and its role as a “ecological restoration business.” Johnson states, “Mitigation banking is confusing. Your name is your biggest external communication and you don’t want to immediately explain a technical concept when advocating on Capitol Hill.” As the executive director of Ecological Restoration Business Association (ERBA), Johnson emphasizes, “Ecological restoration is the public benefit that our private sector industry is providing, so that’s what we immediately want to message in our name.” For the full article, you may click here.