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“Legal marketing is about building a brand and maintaining a brand. I have an intellectual curiosity about the practice of law, and actively seeking business development and marketing activities to support the firm’s growth.”

Luis focuses on legal services business development and marketing programs. Over the course of his two-decade career, he has managed revenue generating initiatives for legal, management consulting and international development firms. Luis is recognized for quality team management, strong ability to build relationships and working with clients in order to bring measurable value over time.

Prior to joining Hirschler, Luis worked for Arnold & Porter in DC as their Manager, Global Preferred Provider Program.

He is a graduate of The Johns Hopkins University and The College of William & Mary Mason School of Business.



Professional Affiliations

Legal Marketing Association (LMA)

American Marketing Association (AMA)

Civic and Community Organizations

World Pediatric Project, Volunteer

TNB Language Service, Spanish-speaking translation volunteer in court

Beyond the Law

Beyond the Law

When not watching Hopkins lacrosse, Luis loves spending time with his family – his wife and two sons, Charlie and William. Born in Colombia and raised on Long Island, Luis loves to travel, explore different cultures and find hole-in-the wall restaurants. In his younger years, while working in Bolivia, he did a once-in-a-lifetime mountain bike ride, descending the “World’s Most Dangerous Road” more than 9890 feet. From snow covered peaks, past glaciers, grazing llamas, and bewildered locals, to the jungle, in less than 8 hours. In more recent years, Luis enjoys an easy-going road bike tour around Richmond, Virginia.

College of William & Mary, M.B.A.

The Johns Hopkins University, BA, International Studies and Economics

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